RUN THE BUSINESS WITH YOUR MIND.
LEAD THE PEOPLE WITH YOUR HEART.
Consider yourself invited to shift how you think about leadership.
THE STORY OF SHIFT
Over the last few years, getting to know and work with dozens of companies across varying industries, a pattern emerged. Managers, supervisors—sometimes even directors and VPs—were in leadership roles purely due to their tenure, not because they were thoughtfully and intentionally equipped to lead.
Taking a thoughtful, closer look into the personalities and skillsets of team members - their communication style (when and how they were understood—and also misunderstood), their areas of ownership within the business and, probably the most revealing of all, how they - personally - defined leadership; I discovered we had a lot to learn but also we had so much to unlearn.
Those conversations became the spark for creating and writing training, then leading company-wide classes and workshops which redefined what leadership could look and feel like. Those sessions launched hundreds of candid, energizing discussions within organizations across the country—conversations which ultimately led to the creation of SHIFT.
SHIFT is me - living up to my name, my calling.
My name, Jason, from the Greek means, "one who heals" or "a healer."
As a healer… teacher, writer, business leader or, as I like to think of it, an emotional engineer, I believe my calling is to help others show up and lead differently. An intentional shift in how you approach leadership can bring others alongside you, creating a space where everyone feels seen, heard and valued.
JASON DANIEL HOOD
“We have so much to unlearn.”
BACKSTORY & BIO
Jason’s background is rooted in leadership training and development, conflict resolution, and communication. After almost 20 years in New York City, he packed up everything he owned in July 2021 and moved to Arizona to “just do life” with some of his closest friends.
In the Fall of that year, he joined CYBER, a home technology integration company based in Scottsdale, AZ. Already known across the industry for its strong culture, CYBER wanted to bring someone on who could build on that foundation, expanding both the meaning of care in business and the employee experience. Jason was hired as their first Employee Experience Manager and helped guide and build the company’s training curriculum from the ground up—not just around tasks or job descriptions, but designed with an emphasis on genuine care for the employees. The following year, he became the Director of Employee Experience and, in 2024, CYBER’s CXO (Chief Experience Officer). Over the last several years, with CYBER’s blessing and encouragement, Jason began speaking at conferences and visiting other like-minded companies across the country, sharing his approach to leadership and employee development.
In the summer of 2025, cheered on by friends and colleagues alike, he began laying the foundation for his own company, SHIFT, created as an invitation for business leaders and teams to shift how they view leadership, collaboration, and culture. SHIFT officially launched on January 1, 2026.
Jason lives in Phoenix, Arizona. He’s a proud aficionado of 80’s pop music, avid book lover, and unapologetic dog dad.